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Welcome to EMIUAE

The EMIManicure brand has become increasingly popular since its launch and is considered a trendsetter and innovator within the industry.

EMI is a leading international one-stop resource when it comes to the success of your salon and is the first choice for over 34,500 beauty salons based in 33 countries. The company also have 113 nail academies in locations all over the world which have produced more than 100,000 working graduates. The EMI brand is also an incredibly popular choice for many master stylists for international celebrities.

If you are looking to become a sought-after nail artist, establish yourself as an expert in some of the best manicure techniques and operate a successful beauty salon then the EMI brand can help you get to the top of your game and stay there with their innovative products. Created by Ekaterina Miroshnichenko, the EMI brand, which has featured in the likes of Vogue, Stylist Magazine, GQ Magazine and Vogue Russia, offers 12 new collections each year to ensure that your clients’ manicures are en vogue.

Why choose EMIUAE?

We are the exclusive Dubai partner of EMI International and want to share the values and products of Europe’s leading specialists in nail salon success with you. We want to bring you the nail fashions that can help you to give your clients a way in which each individual can express their own individual and unique style through these incredible products and techniques.


Whether you are looking to grow your reputation as a trend-setting nail salon, build up your loyal customer base, increase your profits or all of these we can help you. With a customised growth program and access to the full range of EMI industry-leading products, services and training courses that are available here in Dubai through EMIUAE, you can achieve your desired goals for your salon.

When you come to us, you will see that we feature not only the designs that are offered by our European partner, EMI International but also a range of our own designs. At EMIUAE we use the seasonally released tools from EMI to create designs that are inspired by market demands and the latest fashions, to help keep your clients looking their best and following the latest fashions.

World-Class training courses


We want to ensure that you get the very best from the EMI nail product range and our certified courses have been put together to support that goal. Our Nail Academy offers you and your nail technicians the chance to upskill your techniques from beginners to masters. The new generation of EMI courses will prepare you to look at manicures in a different light, offering an individual approach to each client that is based around the condition of their nails and their individual style. We can also show you how to reduce application time. Allowing you to see a larger client base without a reduction in the quality of the manicures that you offer.


Our courses are continually updated to ensure that the techniques we offer are the most up to date, so why not get in touch to see how we can help you to achieve your business goals?